JOY-DRIVEN FINANCE: GEN Z’S SOFT SAVING STYLE

Joy-Driven Finance: Gen Z’s Soft Saving Style

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, economic success adhered to a familiar pattern: earn progressively, save boldy, get a home, and plan for retirement. However Gen Z is coming close to cash with a fresh perspective. Rather than focusing only on long-lasting accumulation, this generation is focusing on equilibrium, we

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